Business is an?

TOKYO, March 26 (Reuters) - Japanese Finance Minister Shunichi Suzuki said on Tuesday that he would not rule out any measures to rein in weakness in the yen, echoing a warning from the nation's top currency diplomat the previous day.

Early on Tuesday, the dollar was off slightly against the yen, fetching 151.26 and facing great resistance near the 152 level due to the threat of intervention from Japanese authorities. The greenback is up about 7% on the yen since the start of the year.

This in turn could hurt the economy, the minister said, reinforcing Tokyo's focus on the velocity of market moves, rather than on specific currency levels. Suzuki said a weak yen has both positive and negative effects on the economy but excessive volatility raises uncertainty for business operations.

A couple that come to mind are "global", "solutions" and "creative". One quick thought on business names and I don't mean to offend anyone, but there are some words that have been overused and therefore are really no longer effective in a business name. I have often made the argument that any business that uses the word "creative" in their name isn't very creative.

Busi"ness (?), n.; pl. That which busies one, or that which engages the time, attention, or labor of any one, as his principal concern or interest, whether for a longer or shorter time; constant employment; regular occupation; as, the business of life; business before pleasure.



It seldom happens that men of a studious turn acquire any degree of reputation for their knowledge of business. That which one has to do or should do; special service, duty, or mission.

Japan last intervened in the currency market in September and October 2022 to stem the yen's declines, initially when the dollar hit around 145 to the yen, and later in October when the U.S. currency surged to a 32-year high near 152 levels.

-- Affairs; concern; transaction; matter; engagement; employment; calling; occupation; trade; profession; vocation; office; duty. -- To make (a thing) one's business, to occupy one's self with a thing as a special charge or duty. [Colloq.] -- To mean business, to be earnest. To do one's business, to ruin one.

There are books on customer service, marketing, finance, human resource management, networking, selling, etc. You name the business topic and I guarantee there are a number of books that have been written about how to do it and apply it to your business.

There is even a bestselling book called "The Secret" which implies that once you know the secret, your life can and will change for the better (I have my doubts.) I'm sure it is a question that gets asked of anyone who enjoys some level of success whether it is in business, athletics, the fine arts, education, relationships, etc.

Another consideration is the use of a descriptive word or phrase. In my industry, embroidery is a common descriptive word that many business owners use. The advantage is obvious-using a word like that makes it very clear what you do.

Ten years old, that is a major milestone for any company. In fact, I read recently that only 3% of new companies make it to 10 years. As part of the celebration of this event, we decide to upgrade the Customized Guys business.

Truth is, when it comes to successful small business ownership, as well as success in other endeavors, there are no secrets. Everything you need to know is available for the taking. Everything you need to start, grow, operate and run a business has already been published. And now with the Internet, it is even more readily available.

First of all, it is very hard to spell, which may make it more challenging for people to find and do business with you. However, there can be a disadvantage to using a descriptive word like embroidery. Also, embroidery is not a word that rolls off the tongue easily when you are talking to people or answering the phone.

So what if things have changed in your company and/or your industry and your business name does not reflect what you do or your competitive advantage? I'm sure many of you reading this probably already have a business name.



That is a great question and I have some experience and theories about the answer. So you ask, if there are no secrets, why are some businesses successful and others are not? For example, you should choose the correct business name.

For example, "Main Street Embroidery" emphasizes the business location. "Mary's Embroidery" puts the emphasis on the business owner, Mary, as the thing that makes it most unique. A business name often reflects the competitive advantage of that business. Or "Affordable Logo Apparel" emphasizes price as a competitive advantage.

It was a conference of competitors, embroidery shops just like mine. I conducted a workshop at an industry convention last year on the topic of Internet marketing. I answered, "Yes!" The look on her face was priceless; a delicate mixture of surprise and confusion. One of the attendees approached me before my session to ask if I was going to share "all my secrets" during the session.

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