What's in Your Influencer Media Kit? • Mavely

By Dishpreet Kaur. Only approach brands that are looking for influencers and can also benefit from your services. Just add your own content and everything will automatically adjust to fit the layout. Webinars: Getting Started. Additionally, consider adding your phone number as well.

Just double-click the layer to change the color. For example, a brand that's only selling in the US will want to partner with influencers whose followers are mainly in the US. When you include this information in your influencer media kit, it gives brands a clear understanding of how far your content reaches and how engaged your audience is. Tailor this section to your potential clients and their target industry and niche. A media kit for influencers typically includes a brief personal bio and profile stats that brands use to decide whether to partner with you on a campaign.

Some influencers are open to the idea of new things and some have limitations. Insights 10 min read. If you think about it, your media kit is a soft launch of your influencing skills. Scroll to preview. Example of a past work slide:.

The Complete Guide To Influencer Media Kits & How To Create Them - Indie Media Club

It is very important to be transparent with this data. One of the most important things brands want to know is whether or not your audience aligns with their target market.

If possible, include details about the age, location, gender, and interests of your audience. Your influencer marketing kit should also show off your work so that brands know you can create high-quality content.

If you do not have previous marketing campaigns to include in your influencer media kit, provide other social media posts. Choose posts with high engagement rates and display your unique voice as an influencer. For example, will you participate in sponsored posts, reviews, giveaways, partnerships, or all of the above?

Adding in these specific details will help brands quickly decide if they want to work with you. If you have testimonials from past partnerships, you can include those in your media kit too. Lastly, you should include your contact information and details about your rates.

Your contact information should be easy to access and include your email address, phone number, and links to your social media accounts. You can package your influencer media kit in a variety of ways.

It can be a document, a website, or a slideshow presentation. The important thing is that it looks professional. You must first influence brands to partner with you before you can move on to influencing their audience.

Reach out to them. Each influencer has different goals, but generally, brands looking to advertise with influencers are looking for the same information. Below are the fundamentals you should cover to make sure you get noticed.

Adding this information to your media kit can set you apart from your competition and speed up the sales process. The About section needs to give a quick rundown of who you are and what you're all about. Include your niche, expertise, and what drives your passion for content creation and influencing. Remember that while this section is about you, it is not for you. Tailor this section to your potential clients and their target industry and niche. Now, let's talk content.

Show off your best photos, videos, or blog articles, and include the platforms and social media accounts where you create content Instagram, YouTube, TikTok, etc. Don't forget to mention the type of content you create, like product reviews, tutorials, or lifestyle content. Brands want to see what you're all about, so give them a taste! Keep your content examples as relevant to your ideal client as possible, and look at what the brand is currently posting to its social media accounts.

This will give you a good indicator of what content styles they are looking for. User-generated content UGC is highly sought after. This way, brands have multiple ways to contact you and can easily find more information about you and your content.

This may be controversial, but my advice is to leave your rates out of your influencer media kit. I cannot stress the importance of knowing your worth as a social media influencer and content creator. By including a standardized rate card in your influencer media kit, I guarantee you will leave hundreds if not thousands of dollars on the table because you are killing your ability to negotiate.

What if they have a lengthy review and revision process? Without this information from the brand, there is no way of knowing if you are charging a fair rate. Do not set expectations of what your work is worth before understanding the project's scope. Instead, offer to send over a separate rate card explicitly tailored to the campaign's needs. To do this, ask the following questions:. One easy way to get started on your influencer media kit is to download our free media kit template.

I also recommend creating a free account on Canva , an online design tool with hundreds of free templates and marketing materials, including pre-made influencer media kit templates. The best part about Canva is that it allows you to turn your design into a website in just a few clicks. To do this, you can select a premade website portfolio template or resize your existing design to the proper website dimensions.

Doing this will open a menu with options to connect an existing website or purchase a new custom domain through Canva. While you can find media kit templates for Photoshop, they do not come for free like in Canva. Photoshop templates will also require a higher level of skill to edit. The bio can be extremely professional, witty, or a mix of both. You can talk about why you chose to be an influencer and what drives you without going into detail.

Also, consider adding some information on your background including your professional career and education as it is of value to brands. Your bio should contain personal information such as your name, location, values, mission statement, and a summary of your interests, passion, etc.

You do not have to include irrelevant personal information unless you think it could help you win a gig. For example, talk about the animals in your home if you are a pet influencer. Similarly, if you are a mom influencer , go ahead and share a thing or two about your kids or life as a parent.

Ideally, this section should be short but informative. Try to keep it under words and consider including a photo of yourself. Finally, it is time to get into numbers and highlight how powerful your social media presence is.

You can use graphs and charts in this section to make it more attractive and easy to comprehend. We suggest that you mention all social media platforms you use and mention specifics for each including:. Remember that brands use social media stats to judge how reliable and popular an influencer is. This section must be updated every now and then since your followers will keep on changing — often on a daily basis. You can also highlight your growth rate so that brands know what kind of potential you offer if they choose to sign a long-term agreement.

This is a major concern among brands since influencers are known to buy fake followers. Once brands know that you are capable of winning an audience, they would like to know exactly who you can help them win and how far you could take them. If possible, you can also add more information such as the language that they speak, the social media platforms they are active on, and even the devices they use.

The more information you provide, the more value it will add to your media kit. Again, this information can be better represented with the help of charts and graphs as seen below:.

Did you know that Afluencer includes influencer insights that include engagement rates, number of followers, and even country details of the followers? Then add a photo and a little info about yourself. But if you want brands to be able to view your influencer insights, then make sure to link your social media handles with your Afluencer profile. Remember that who follows you is often more important than how many people follow you.

This might sound a little odd to some since we usually only think of social media when we talk about influencer marketing but the truth is that not all influencers are on social media platforms. Some like to have their own blogs or aline faria dando o cu - http://users.atw.hu/samp-info-forum/index.php?PHPSESSID=23e5e5038797d161eee43af70a36fb5a&action=profile;u=122514, websites, hence make it a point to include this information in your influencer media kit.

Again, consider providing information via charts and graphics. Companies want to know how you can help them reach their goals. A great way to do this is to provide social proof and examples of previous collaborations.

Check out how well fashion influencer and stylist Asiyami Gold uses her photography to show off her own personal brand and style! To change the images in your template, simply drag and drop one of your own image files from your desktop to replace it.

Keep content short, sweet and to the point. Let your images, stats, and most succinct paragraphs do the talking for you. Just double-click the layer to change the color. To save your template as a PDF, you need to export it to your desktop. Here are a few things to keep in mind when pitching to brands:. Spend some time reviewing what kind of content they produce online, their social media platforms, and is it something that you can replicate, or bring a new skill set to the team.

Also, think about their previous brand partnerships — who have they collaborated with in the past, and was it a successful campaign? Knowing as much about the brand and their approach to collaboration projects as possible will help you come up with some creative ideas.

Take a look at how Daniel Wellington has a dedicated page to influencers who want to work with their brand. If a brand outlines requirements or information to submit as part of their partnership opportunities, make sure you provide that information, as well as your media kit in your intro email! Think about ways that serve both your audiences and business goals. Your creative ideas should serve a purpose, and the more clearly defined, and creative your pitches, the more likely a brand will jump at the chance to work with you!