Social And Psychological Factors: How They Affect Ad Targeting Techniq…

However, socio-psychological principles ' insights are not a perfect solution for advertising-targeting problems. They merely serve as a foundation for creating psychologically compatible marketing CRM Strategies. Within the constantly changing societal environment, advertising professionals must ensure a thorough, ongoing evaluation of these socio-psychological components. ..........................................

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Additionally, statistical data emphasizes the importance of socio-psychological factors. In a 2019 Epsilon Research survey, 80 % of customers are more likely to do business with an organization that provides personalized experiences. This strategy is specifically dependent on understanding socio-psychological factors. ..........................................

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